Principled Diamonds are brought to you by Pleasance and Harper who have had a High Street presence since 1879. Now Headquartered in Hereford, Pleasance and Harper have built a reputation for quality, luxury and excellent customer service.
At Principled Diamonds, we believe that the future of diamonds is “made, not mined”. The benefits of lab-grown diamonds versus traditionally mined diamonds have never been more important than in recent years, offering an alternative that protects our planet, human rights, and your wallet, with no sacrifice in quality or beauty – Beautiful Diamonds That Don’t Cost the Earth – But what exactly are the benefits of lab-grown diamonds, and why should you choose them over their mined counterparts?
Real Diamonds Not Cubic Zirconia
The first worry that comes to mind for most people is “are lab-grown diamonds real?” to which our
answer is an emphatic YES! They are chemically and visually identical to mined diamonds, and are
created by simulating the pressure and heat that formed them under the Earth’s surface millions of
years ago. They are not to be confused with lower quality imitation stones like cubic zirconia or cut
glass, which are entirely different substances. Lab grown diamonds are diamonds, simply formed
under laboratory conditions, instead of under the Earth. Only under advanced diamond certification
laboratory processes would an expert be able to establish whether a diamond was formed in a
laboratory or not.
Our commitment to our environmental and human rights principles is at the very foundation of our
business. The differences of impact between lab-grown and mined diamonds are not limited to environmental factors.
By using UK laboratory-grown diamonds, we can also ensure that there was no
use of child labour and no abuse of human rights in their production, while providing certainty that
the diamonds we use are conflict-free, and not indirectly funding cartels and criminals.
Lab-grown diamonds also have the benefit of not being subject to the artificial scarcity and price-fixing that can be used in the mined diamond industry. As a result, they are considerably less expensive,
while being exactly the same quality. Whether allowing you to buy a higher carat stone within your price range, or simply providing you with greater value for the size stone you want, the benefits of
lab grown diamonds are clear.
We maintain our high standards across all aspects of our jewellery. We believe our dedication to
principles, quality, and price help deliver the exceptional pieces that both you and the planet
deserve.